Every year on April 22, Earth Day marks the birth of the modern environmental movement in 1970. This anniversary is now widely recognized as the largest secular observance in the world, marked by more than a billion people each year as a day of action to shift human behavior and create policy change.
If you’ve been following this newsletter for a while, you know that social and environmental responsibility is at the core of everything we do. Our recent B Corp certification is one way we have formalized this commitment. We have talked a lot in the past about the materials we use from FSC and reclaimed wood to climate negative regenerative cork, but there is actually a process we have been utilizing from the start that will probably have an even larger impact over the life of our business - our made-to-order production.
Our made-to-order approach was born out of necessity when we had no confidence in our sales and nothing to invest in large production runs. Over time, the results of this process have been a welcome extension of our ethos. It allows us to eliminate a tremendous amount of waste by never producing more than we need to. At the end of the day, we know that everything we make has a home to go to.