When we launched our Pool Rug in 2016, a designer we admire came up to our booth at the International Contemporary Furniture Fair, took one enthusiastic look, and said, “Oh, I get it. It’s the new cowhide rug.” You get used to taking in spontaneous first impressions at trade shows, but this one kind of stuck with us because it gave us insight into what it was about the rug that was exciting. This kind of reciprocal relationship with our clients over time has more deeply shaped our practice than I think we’ll ever know.
Over the past five years of making these rugs and seeing where they end up, we have had a chance to witness this design’s ability to create space and movement within a floor plan. Its biomorphic shape breaks up the rectilinearity of an interior and allows designers to reimagine their furniture compositions. So, this newsletter is an ode to our Pool Rug, but even more so, it is an ode to the designers who have used it to envision new relationships within space.